Transforming Creative Resistance into CGI Success
A large consumer goods marketplace with millions of SKUs and a tightly controlled creative production process implemented a best-in-class CGI pipeline, but is struggling to get creatives to fully embrace it.
They have gained significant benefits by using CGI to manage content needs, maintain quality, and meet tight timelines. Now, they just need creatives to embrace it in order to unlock the next level of value.
The Challenge
Providing creatives with a process that aligns with a traditional creative pipeline while also unlocking greater content output and faster production speeds.
The CGI companies they work with often lack the creative talent needed to collaborate directly with internal teams, resulting in guidelines and feedback being lost in translation. This creates bottlenecks and forces excessive revisions when images fail to meet expectations.
Additionally, there is a need to generate more images to support proprietary visual AI solutions.
The ‘Experiment’ that unlocked new possibilities
An experiment was setup to test this hypothesis:
Is there a CGI visualization company or creative agency that not only matches your CGI expertise but also seamlessly translates your creative vision through a traditional pre-production, production, and post-production workflow—unlocking greater capacity from your CGI pipeline?
The Results…
We worked with the creative team to take an existing creative brief that was scheduled to be part of a launch in the following quarter.
We helped the creative team identify key opportunities to collaborate at a peer level, operate within a traditional creative workflow, and unlock significantly greater content capacity.
We were able to provide a 1:1 comparison that allowed them to evaluate speed, cost, quality, and potential amplification of their content through our process.
Let Us Prove It!
We’ll take one of your existing creative briefs and run it through our proprietary production process, allowing you to compare speed, cost, quality, and the volume of unique images against your current creative production output. Learn more.
